Heterogeneity Analysis in the University Context: A Proposal Based on Service Quality Perceptions

  1. Fuentes Blasco, Maria
  2. Gil Saura, Irene
  3. Moliner Velasquez, Beatriz
  4. Tripathi, P
  5. Mukerji, S
Llibre:
CASES ON INNOVATIONS IN EDUCATIONAL MARKETING: TRANSNATIONAL AND TECHNOLOGICAL STRATEGIES
  1. Tripathi, P
  2. Mukerji, S

ISBN: 978-1-60960-600-8 978-1-60960-599-5

Any de publicació: 2011

Pàgines: 25-45

Tipus: Capítol de llibre

DOI: 10.4018/978-1-60960-599-5.CH002 GOOGLE SCHOLAR