Heterogeneity Analysis in the University Context: A Proposal Based on Service Quality Perceptions

  1. Fuentes Blasco, Maria
  2. Gil Saura, Irene
  3. Moliner Velasquez, Beatriz
  4. Tripathi, P
  5. Mukerji, S
Livre:
CASES ON INNOVATIONS IN EDUCATIONAL MARKETING: TRANSNATIONAL AND TECHNOLOGICAL STRATEGIES
  1. Tripathi, P
  2. Mukerji, S

ISBN: 978-1-60960-600-8,  978-1-60960-599-5

Année de publication: 2011

Pages: 25-45

Type: Chapitre d'ouvrage

DOI: 10.4018/978-1-60960-599-5.CH002 GOOGLE SCHOLAR
La source de données: WoS