Service-learning in higher education marketing courses: The use of a marketing plan

  1. Vazquez-Carrasco, R.
  2. Olavarria-Jaraba, A.
  3. Grott, E.M.
  4. Ramon-Jeronimo, M.A.
Book:
Applications of Service Learning in Higher Education

ISBN: 9798369321331

Year of publication: 2024

Pages: 261-274

Type: Book chapter

DOI: 10.4018/979-8-3693-2133-1.CH014 GOOGLE SCHOLAR