IMEGS
Innovación y Marketing para un Entorno Global Sostenible
Publicaciones (136) Publicaciones en las que ha participado algún/a investigador/a
2024
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Risk sources and the effectiveness of the control system in the franchisor's risk perception management
Industrial Marketing Management, Vol. 117, pp. 202-219
2023
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An empirical examination of human brand authenticity as a driver of brand love
Journal of Business Research, Vol. 165
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Analysis of the effects of store image, trust and perceived quality on consumption habits of textile products in the COVID-19 pandemic
Textile Research Journal, Vol. 93, Núm. 9-10, pp. 2317-2329
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Drivers of social innovation for tourism enterprises: a study on lifestyle entrepreneurship
Journal of Sustainable Tourism
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Effect of motivations and engagement with eWOM on hotel queries
Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 3
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El debate: Nueva herramienta de aprendizaje y evaluación en las clases prácticas
Innovación docente e investigación en ciencias sociales, económicas y jurídicas: nuevas tendencias para el cambio en la enseñanza superior (Dykinson), pp. 443-452
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Exploring channel switching in the aftermath of the Covid-19 pandemic: Are shoppers all driven by the same motivations?
International Journal of Retail and Distribution Management, Vol. 51, Núm. 12, pp. 1656-1676
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Fair trade practices for fighting in emerging countries: A business-centred approach
Research Anthology on Business Law, Policy, and Social Responsibility (IGI Global), pp. 813-828
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From communication to customer engagement: Insights from a tourist destination before and during COVID-19
Handbook of Customer Engagement in Tourism Marketing (Edward Elgar Publishing Ltd.), pp. 291-311
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Green Marketing: A Bibliographic Perspective
Sustainability, Vol. 15, Núm. 24, pp. 16674
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How to increase company loyalty: using relational variables and sustainable practices to segment the maritime transport sector
Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 2
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Impact of COVID-19 on tourism customer engagement: A cross-destination comparison
Handbook of Customer Engagement in Tourism Marketing (Edward Elgar Publishing Ltd.), pp. 261-277
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Integración de la teoría del comportamiento planeado y el enfoque de las capacidades logísticas para explicar el desperdicio de alimentos en el hogar
Transitando hacia una producción y consumo responsables (Universidad de Oviedo), pp. 89-103
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Managing relationships between tourism companies and their suppliers: an approach beyond classical variables
European Research on Management and Business Economics, Vol. 29, Núm. 1, pp. 22-29
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Managing sustainable practices and logistics value to improve customer loyalty: importers vs. freight forwarders
WMU Journal of Maritime Affairs, Vol. 22, Núm. 4, pp. 479-507
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Modelos híbridos de docencia en un contexto universitario: percepción del profesorado tras una adopción disruptiva durante la pandemia
Innovaciones tecnológicas para la enseñanza superior: contribuciones y resultados (Prensas de la Universidad de Zaragoza)
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Motivations and attitudes towards consulting eWOM when booking accommodation
Service Business, Vol. 17, Núm. 2, pp. 557-578
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Relationship sustainability-store equity across segments of retail customers
International Journal of Retail and Distribution Management, Vol. 51, Núm. 3, pp. 366-385
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Smart innovations for sustainable cities: Insights from a public-private innovation ecosystem
Corporate Social Responsibility and Environmental Management
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The importance of co-creation experience: online accommodation platforms
Current Issues in Tourism