Publicaciones en las que colabora con Iguácel Melero Polo (6)

2023

  1. From communication to customer engagement: Insights from a tourist destination before and during COVID-19

    Handbook of Customer Engagement in Tourism Marketing (Edward Elgar Publishing Ltd.), pp. 291-311

  2. From communication to customer engagement: insights from a tourist destination before and during COVID-19

    Handbook of customer engagement in tourism marketing (Edward Elgar), pp. 291-311

  3. Impact of COVID-19 on tourism customer engagement: A cross-destination comparison

    Handbook of Customer Engagement in Tourism Marketing (Edward Elgar Publishing Ltd.), pp. 261-277

  4. Impact of COVID-19 on tourism customer engagement: a cross-destination comparison

    Handbook of customer engagement in tourism marketing (Edward Elgar), pp. 261-277

2022

  1. Links between communication and tourist destination perception: a heterogeneity analysis during the early pandemic reopening stage in China

    Asia Pacific Journal of Tourism Research, Vol. 27, Núm. 9, pp. 907-924

  2. The influence of communication in destination imagery during COVID-19

    Journal of Retailing and Consumer Services, Vol. 64