Ainara
Bernal García
Universidad Internacional de La Rioja
Logroño, EspañaPublicaciones en colaboración con investigadores/as de Universidad Internacional de La Rioja (5)
2018
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Consumer behaviour and sport services: an examination of fitness centre loyalty
International Journal of Sport Management and Marketing, Vol. 18, Núm. 1-2, pp. 8-23
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The effects of service convenience and perceived quality on perceived value, satisfaction and loyalty in low-cost fitness centers
Sport Management Review, Vol. 21, Núm. 3, pp. 250-262
2016
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El valor percibido y la satisfacción del cliente en actividades dirigidas virtuales y con técnico en centros de fitness
Revista de psicología del deporte, Vol. 25, Núm. 2, pp. 219-227
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Service convenience, perceived value, satisfaction, and loyalty: A study of consumers from low-cost fitness centers in Spain
Journal of Physical Education and Sport, Vol. 16, Núm. 4, pp. 1146-1152
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The relationship among service experience, perceived value and behavioural intentions of customers in a group fitness class
Revista de psicología del deporte, Vol. 25, Núm. 1, pp. 89-92