Publikationen in Zusammenarbeit mit Forschern von Universidad de Lima (3)

2021

  1. Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy

    Service Business, Vol. 15, Núm. 3, pp. 467-491

2020

  1. The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy

    Journal of Destination Marketing and Management, Vol. 16

  2. “How does customer perception of salespeople influence the relationship? A study in an emerging economy”

    Journal of Retailing and Consumer Services, Vol. 54