María
Fuentes Blasco


Universidad de Lima
Lima, PerúUniversidad de Lima-ko ikertzaileekin lankidetzan egindako argitalpenak (3)
2021
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Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy
Service Business, Vol. 15, Núm. 3, pp. 467-491
2020
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The interplay between social media communication, brand equity and brand engagement in tourist destinations: An analysis in an emerging economy
Journal of Destination Marketing and Management, Vol. 16
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“How does customer perception of salespeople influence the relationship? A study in an emerging economy”
Journal of Retailing and Consumer Services, Vol. 54