Publications by the researcher in collaboration with Jesus Juan Cambra Fierro (2)
2019
-
How cross-culture affects the outcomes of co-creation
European Business Review, Vol. 31, Núm. 4, pp. 544-566
2017
-
“Towards a co-creation framework in the retail banking services industry: Do demographics influence?”
Journal of Retailing and Consumer Services, Vol. 34, pp. 219-228