Publications dans lesquelles il/elle collabore avec Jesus Juan Cambra Fierro (2)
2019
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How cross-culture affects the outcomes of co-creation
European Business Review, Vol. 31, Núm. 4, pp. 544-566
2017
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“Towards a co-creation framework in the retail banking services industry: Do demographics influence?”
Journal of Retailing and Consumer Services, Vol. 34, pp. 219-228