La utilidad de las expectativas como base de segmentación predictiva de la calidad del servicio universitario

  1. Fuentes Blasco, María
  2. Gil Saura, Irene
  3. Moliner Velázquez, Beatriz
  4. Berenguer Contrí, Gloria
Book:
Proceedings of the 6th International Congress on Public and Non Profit Marketing: University of Minho, Braga, Portugal, 14-15th june 2007

Publisher: [s.l.] : [s.n.], [2007] (Braga : Empresa do Diário do Minho)

Year of publication: 2007

Pages: 58

Congress: Congreso Internacional (6. 2007. Braga)

Type: Conference paper

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