La organización integrada de campañas electoralesla experiencia de QUILTce

  1. Guadalupe Talavera
  2. José Manuel López-Cepero
Revista:
Más poder local

ISSN: 2172-0223

Any de publicació: 2019

Títol de l'exemplar: Retos y perspectivas de la comunicación política

Número: 39

Pàgines: 22-24

Tipus: Article

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Resum

Have you ever wondered how data in your organization can contribute to the success of your political campaigns? The ongoing evolution of technology and of the Internet, combined with the unending amount of ongoing changes in today’s society, makes knowledge about the electoral battlefield and its constituents an essential part of meeting the voters’ needs and, therefore, of winning their vote.

Fuente de los datos: Dialnet