La organización integrada de campañas electoralesla experiencia de QUILTce
- Guadalupe Talavera
- José Manuel López-Cepero
ISSN: 2172-0223
Argitalpen urtea: 2019
Zenbakien izenburua: Retos y perspectivas de la comunicación política
Zenbakia: 39
Orrialdeak: 22-24
Mota: Artikulua
Beste argitalpen batzuk: Más poder local
Laburpena
Have you ever wondered how data in your organization can contribute to the success of your political campaigns? The ongoing evolution of technology and of the Internet, combined with the unending amount of ongoing changes in today’s society, makes knowledge about the electoral battlefield and its constituents an essential part of meeting the voters’ needs and, therefore, of winning their vote.