La organización integrada de campañas electoralesla experiencia de QUILTce

  1. Guadalupe Talavera
  2. José Manuel López-Cepero
Zeitschrift:
Más poder local

ISSN: 2172-0223

Datum der Publikation: 2019

Titel der Ausgabe: Retos y perspectivas de la comunicación política

Nummer: 39

Seiten: 22-24

Art: Artikel

Andere Publikationen in: Más poder local

Zusammenfassung

Have you ever wondered how data in your organization can contribute to the success of your political campaigns? The ongoing evolution of technology and of the Internet, combined with the unending amount of ongoing changes in today’s society, makes knowledge about the electoral battlefield and its constituents an essential part of meeting the voters’ needs and, therefore, of winning their vote.