La organización integrada de campañas electoralesla experiencia de QUILTce
- Guadalupe Talavera
- José Manuel López-Cepero
ISSN: 2172-0223
Year of publication: 2019
Issue Title: Retos y perspectivas de la comunicación política
Issue: 39
Pages: 22-24
Type: Article
More publications in: Más poder local
Abstract
Have you ever wondered how data in your organization can contribute to the success of your political campaigns? The ongoing evolution of technology and of the Internet, combined with the unending amount of ongoing changes in today’s society, makes knowledge about the electoral battlefield and its constituents an essential part of meeting the voters’ needs and, therefore, of winning their vote.