Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy

1. Cambra-Fierro, J.J.
2. Fuentes-Blasco, M.
3. Huerta-Álvarez, R.
4. Olavarría, A.

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DOI: 10.1007/S11628-021-00448-7 GOOGLE SCHOLAR lock_openOpen access editor

Data source: Scopus