Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy

  1. Cambra-Fierro, J.J.
  2. Fuentes-Blasco, M.
  3. Huerta-Álvarez, R.
  4. Olavarría, A.
Revue:
Service Business

ISSN: 1862-8508,  1862-8516

Année de publication: 2021

Volumen: 15

Número: 3

Pages: 467-491

Type: Article

DOI: 10.1007/S11628-021-00448-7 GOOGLE SCHOLAR lock_openAccès ouvert editor
La source de données: Scopus