Customer-based brand equity and customer engagement in experiential services: insights from an emerging economy

  1. Cambra-Fierro, J.J.
  2. Fuentes-Blasco, M.
  3. Huerta-Álvarez, R.
  4. Olavarría, A.
Aldizkaria:
Service Business

ISSN: 1862-8508,  1862-8516

Argitalpen urtea: 2021

Alea: 15

Zenbakia: 3

Orrialdeak: 467-491

Mota: Artikulua

DOI: 10.1007/S11628-021-00448-7 GOOGLE SCHOLAR lock_openSarbide irekia editor
Datuen iturria: Scopus