Publicaciones en colaboración con investigadores/as de Instituto Tecnológico y de Estudios Superiores de Monterrey (15)

2023

  1. Individual characteristics on multicultural team performance: does the role played by leaders and team members matter?

    Frontiers in Psychology, Vol. 14

2022

  1. In search of fit or authenticity? A product-type consumer decision in celebrity brand extensions

    Journal of Product and Brand Management, Vol. 31, Núm. 6, pp. 841-853

  2. What It Takes to Be Loved? An Empirical Examination of Human Brand Authenticity: An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 151-152

2021

  1. The Influence of Transformational Leadership, Cultural Orientation, and Emotional Conflict on Innovation in Multicultural Teams

    Multidisciplinary Aproaches to Entrepreneurship, Innovation, and ICTs (IGI Global), pp. 124-155

2020

  1. A thematic exploration of human brands: literature review and agenda for future research

    Journal of Product and Brand Management, Vol. 29, Núm. 6, pp. 695-714

2019

  1. Investigating the role of customers’ perceptions of employee effort and justice in service recovery: A cross-cultural perspective

    European Journal of Marketing, Vol. 53, Núm. 4, pp. 708-732

  2. The interplay between SME owner-managers and the brand-as-a-person

    Journal of Product and Brand Management, Vol. 28, Núm. 4, pp. 555-572

2018

  1. Analyzing relationship quality and its contribution to consumer relationship proneness

    Service Business, Vol. 12, Núm. 4, pp. 641-661

  2. Relationship quality as an antecedent of customer relationship proneness: A cross-cultural study between Spain and Mexico

    Journal of Retailing and Consumer Services, Vol. 42, pp. 78-87

2017

  1. Success factors in a CRM strategy: technology is not all

    Journal of Strategic Marketing, Vol. 25, Núm. 4, pp. 316-333

2016

  1. Las tic como herramientas de inclusión social

    3 c TIC: cuadernos de desarrollo aplicados a las TIC, Vol. 5, Núm. 1, pp. 54-67

  2. Let us listen to the voice of women in management in the twenty-first century: A longitudinal study

    Handbook on Well-Being of Working Women (Springer Netherlands), pp. 541-564

2013

  1. Appropriation of Information and Communications Technology (ICT) in High School Teachers in Mexico

    REVISTA DE INVESTIGACION EDUCATIVA DE LA ESCUELA DE GRADUADOS EN EDUCACION, Vol. 4, Núm. 7, pp. 7-18

2012

  1. A qualitative approach to the challenges for women in management: Are they really starting in the 21st century?

    Quality and Quantity, Vol. 46, Núm. 5, pp. 1337-1357

  2. Using Open Educational Resources to improve teaching practices and digital skills: A methodology for seek and adopting REA

    REVISTA DE INVESTIGACION EDUCATIVA DE LA ESCUELA DE GRADUADOS EN EDUCACION, Vol. 2, Núm. 4, pp. 19-28