Publicaciones en colaboración con investigadores/as de Instituto Tecnológico y de Estudios Superiores de Monterrey (8)

2022

  1. In search of fit or authenticity? A product-type consumer decision in celebrity brand extensions

    Journal of Product and Brand Management, Vol. 31, Núm. 6, pp. 841-853

  2. What It Takes to Be Loved? An Empirical Examination of Human Brand Authenticity: An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 151-152

2020

  1. A thematic exploration of human brands: literature review and agenda for future research

    Journal of Product and Brand Management, Vol. 29, Núm. 6, pp. 695-714

2019

  1. Investigating the role of customers’ perceptions of employee effort and justice in service recovery: A cross-cultural perspective

    European Journal of Marketing, Vol. 53, Núm. 4, pp. 708-732

  2. The interplay between SME owner-managers and the brand-as-a-person

    Journal of Product and Brand Management, Vol. 28, Núm. 4, pp. 555-572

2018

  1. Analyzing relationship quality and its contribution to consumer relationship proneness

    Service Business, Vol. 12, Núm. 4, pp. 641-661

  2. Relationship quality as an antecedent of customer relationship proneness: A cross-cultural study between Spain and Mexico

    Journal of Retailing and Consumer Services, Vol. 42, pp. 78-87

2017

  1. Success factors in a CRM strategy: technology is not all

    Journal of Strategic Marketing, Vol. 25, Núm. 4, pp. 316-333