María
Fuentes Blasco
Catedrática de Universidad
Universitat de València
Valencia, España
2025
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Motivations to consult eWOM, value co-creation, and intent to write eWOM: understanding heterogeneity of the guest experience
Journal of Consumer Marketing, Vol. 42, Núm. 3, pp. 365-377
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Motivations to consult eWOM, value co-creation, and intent to write eWOM: understanding heterogeneity of the guest experience
Journal of Consumer Marketing
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SEGMENTING TOURISM COMPANIES WITH RELATIONAL AND TECHNOLOGICAL BASES
Tourism and Hospitality Management, Vol. 31, Núm. 3, pp. 385-398
2024
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Influence of ElectronicWord-Of-Mouth on Restaurant Choice Decisions: Does It Depend on Gender in the Millennial Generation?
Journal of Theoretical and Applied Electronic Commerce Research, Vol. 19, Núm. 1, pp. 615-632
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Motivations toward Electronic Word-of-Mouth Sending Behavior: Regarding Restaurant Experiences in the Millennial Generation
Journal of Theoretical and Applied Electronic Commerce Research, Vol. 19, Núm. 2, pp. 993-1012
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Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender
Journal of Vacation Marketing
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Technology and Innovation: Analyzing the Heterogeneity of the Hotel Guests’ Behavior
Journal of Theoretical and Applied Electronic Commerce Research, Vol. 19, Núm. 2, pp. 1599-1615
2023
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Effect of motivations and engagement with eWOM on hotel queries
Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 3
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How to increase company loyalty: using relational variables and sustainable practices to segment the maritime transport sector
Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 2
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Managing sustainable practices and logistics value to improve customer loyalty: importers vs. freight forwarders
WMU Journal of Maritime Affairs, Vol. 22, Núm. 4, pp. 479-507
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Motivations and attitudes towards consulting eWOM when booking accommodation
Service Business, Vol. 17, Núm. 2, pp. 557-578
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Relationship sustainability-store equity across segments of retail customers
International Journal of Retail and Distribution Management, Vol. 51, Núm. 3, pp. 366-385
2022
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Antecedents of online word-of-mouth reviews on hotels
Journal of Hospitality and Tourism Insights, Vol. 5, Núm. 2, pp. 377-393
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Increased loyalty in maritime shipping in Panama with a customer focus
REVISTA PERSPECTIVA EMPRESARIAL, Vol. 9, Núm. 2, pp. 24-42
2021
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Segmenting customers according to online word-of-mouth about hotels
Service Business, Vol. 15, Núm. 1, pp. 103-130
2020
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Efectos de la sostenibilidad y del valor logístico en las relaciones entre empresas de transporte marítimo
Estudios Gerenciales: Journal of Management and Economics for Iberoamerica, Vol. 36, Núm. 157, pp. 377-390
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¿Cómo varían los efectos de la innovación en el comercio minorista? Un análisis por categoría de producto
Management Letters / Cuadernos de Gestión, Vol. 20, Núm. 2, pp. 97-122
2019
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Effects of value and innovation on brand equity in retailing
Journal of Brand Management, Vol. 26, Núm. 6, pp. 658-674
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From retail innovation and image to loyalty: moderating effects of product type
Service Business, Vol. 13, Núm. 1, pp. 199-224
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Social media communications and festival brand equity: Millennials vs Centennials
Journal of Hospitality and Tourism Management, Vol. 40, pp. 134-144