Publicaciones (91) Publicaciones de María Fuentes Blasco Ver datos de investigación referenciados.

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2025

  1. ChatGPT adoption and its influence on faculty well-being: An empirical research in higher education

    Education and Information Technologies, Vol. 30, Núm. 2, pp. 1517-1538

  2. Exploring faculty adoption of ChatGPT: a stimuli-organism-response approach

    Interactive Learning Environments, Vol. 33, Núm. 9, pp. 5580-5598

  3. Motivations to consult eWOM, value co-creation, and intent to write eWOM: understanding heterogeneity of the guest experience

    Journal of Consumer Marketing, Vol. 42, Núm. 3, pp. 365-377

  4. Motivations to consult eWOM, value co-creation, and intent to write eWOM: understanding heterogeneity of the guest experience

    Journal of Consumer Marketing

  5. SEGMENTING TOURISM COMPANIES WITH RELATIONAL AND TECHNOLOGICAL BASES

    Tourism and Hospitality Management, Vol. 31, Núm. 3, pp. 385-398

2024

  1. Influence of ElectronicWord-Of-Mouth on Restaurant Choice Decisions: Does It Depend on Gender in the Millennial Generation?

    Journal of Theoretical and Applied Electronic Commerce Research, Vol. 19, Núm. 1, pp. 615-632

  2. Motivations toward Electronic Word-of-Mouth Sending Behavior: Regarding Restaurant Experiences in the Millennial Generation

    Journal of Theoretical and Applied Electronic Commerce Research, Vol. 19, Núm. 2, pp. 993-1012

  3. Sustainability-oriented service innovation and customer satisfaction in hospitality: Assessing the impact of value co-creation, ecological knowledge and gender

    Journal of Vacation Marketing

  4. Technology and Innovation: Analyzing the Heterogeneity of the Hotel Guests’ Behavior

    Journal of Theoretical and Applied Electronic Commerce Research, Vol. 19, Núm. 2, pp. 1599-1615

  5. The importance of co-creation experience: online accommodation platforms

    Current Issues in Tourism, Vol. 27, Núm. 22, pp. 3715-3731

2023

  1. Effect of motivations and engagement with eWOM on hotel queries

    Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 3

  2. Exploring channel switching in the aftermath of the Covid-19 pandemic: Are shoppers all driven by the same motivations?

    International Journal of Retail and Distribution Management, Vol. 51, Núm. 12, pp. 1656-1676

  3. From communication to customer engagement: Insights from a tourist destination before and during COVID-19

    Handbook of Customer Engagement in Tourism Marketing (Edward Elgar Publishing Ltd.), pp. 291-311

  4. From communication to customer engagement: insights from a tourist destination before and during COVID-19

    Handbook of customer engagement in tourism marketing (Edward Elgar), pp. 291-311

  5. How to increase company loyalty: using relational variables and sustainable practices to segment the maritime transport sector

    Economic Research-Ekonomska Istrazivanja , Vol. 36, Núm. 2

  6. Impact of COVID-19 on tourism customer engagement: A cross-destination comparison

    Handbook of Customer Engagement in Tourism Marketing (Edward Elgar Publishing Ltd.), pp. 261-277

  7. Impact of COVID-19 on tourism customer engagement: a cross-destination comparison

    Handbook of customer engagement in tourism marketing (Edward Elgar), pp. 261-277

  8. Managing relationships between tourism companies and their suppliers: an approach beyond classical variables

    European Research on Management and Business Economics, Vol. 29, Núm. 1, pp. 22-29

  9. Managing sustainable practices and logistics value to improve customer loyalty: importers vs. freight forwarders

    WMU Journal of Maritime Affairs, Vol. 22, Núm. 4, pp. 479-507

  10. Motivations and attitudes towards consulting eWOM when booking accommodation

    Service Business, Vol. 17, Núm. 2, pp. 557-578