Publications by the researcher in collaboration with Jesus Juan Cambra Fierro (8)

2022

  1. Destination recovery during COVID-19 in an emerging economy: insights from Perú

    European Research on Management and Business Economics, Vol. 28, Núm. 3, pp. 22-30

2019

  1. Relevance of salespeople profiles: an analysis in an emerging economy

    Marketing Intelligence and Planning, Vol. 38, Núm. 4, pp. 433-448

2017

  1. Success factors in a CRM strategy: technology is not all

    Journal of Strategic Marketing, Vol. 25, Núm. 4, pp. 316-333