Publicaciones en colaboración con investigadores/as de Instituto Tecnológico y de Estudios Superiores de Monterrey (12)

2023

  1. Individual characteristics on multicultural team performance: does the role played by leaders and team members matter?

    Frontiers in Psychology, Vol. 14

2022

  1. In search of fit or authenticity? A product-type consumer decision in celebrity brand extensions

    Journal of Product and Brand Management, Vol. 31, Núm. 6, pp. 841-853

  2. What It Takes to Be Loved? An Empirical Examination of Human Brand Authenticity: An Abstract

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science (Springer Nature), pp. 151-152

2021

  1. The Influence of Transformational Leadership, Cultural Orientation, and Emotional Conflict on Innovation in Multicultural Teams

    Multidisciplinary Aproaches to Entrepreneurship, Innovation, and ICTs (IGI Global), pp. 124-155

2020

  1. A thematic exploration of human brands: literature review and agenda for future research

    Journal of Product and Brand Management, Vol. 29, Núm. 6, pp. 695-714

2019

  1. Investigating the role of customers’ perceptions of employee effort and justice in service recovery: A cross-cultural perspective

    European Journal of Marketing, Vol. 53, Núm. 4, pp. 708-732

  2. The interplay between SME owner-managers and the brand-as-a-person

    Journal of Product and Brand Management, Vol. 28, Núm. 4, pp. 555-572

2018

  1. Analyzing relationship quality and its contribution to consumer relationship proneness

    Service Business, Vol. 12, Núm. 4, pp. 641-661

  2. Relationship quality as an antecedent of customer relationship proneness: A cross-cultural study between Spain and Mexico

    Journal of Retailing and Consumer Services, Vol. 42, pp. 78-87

2017

  1. Success factors in a CRM strategy: technology is not all

    Journal of Strategic Marketing, Vol. 25, Núm. 4, pp. 316-333

2016

  1. Let us listen to the voice of women in management in the twenty-first century: A longitudinal study

    Handbook on Well-Being of Working Women (Springer Netherlands), pp. 541-564

2012

  1. A qualitative approach to the challenges for women in management: Are they really starting in the 21st century?

    Quality and Quantity, Vol. 46, Núm. 5, pp. 1337-1357