Complaint-handling as antecedent of customer engagement: do consumer characteristics matter?
- Cambra-Fierro, J.
- Melero-Polo, I.
ISSN: 0263-4503
Argitalpen urtea: 2017
Alea: 35
Zenbakia: 2
Orrialdeak: 277-295
Mota: Artikulua
Aldizkaria:
Marketing Intelligence and Planning