Customer-Firm Interactions and the Path to Profitability: A Chain-of-Effects Model

  1. Cambra-Fierro, J.
  2. Melero-Polo, I.
  3. Sese, F.J.
  4. van Doorn, J.
Journal:
Journal of Service Research

ISSN: 1552-7379 1094-6705

Year of publication: 2018

Volume: 21

Issue: 2

Pages: 201-218

Type: Article

DOI: 10.1177/1094670517738369 GOOGLE SCHOLAR