Customer-Firm Interactions and the Path to Profitability: A Chain-of-Effects Model
- Cambra-Fierro, J.
- Melero-Polo, I.
- Sese, F.J.
- van Doorn, J.
ISSN: 1552-7379, 1094-6705
Année de publication: 2018
Volumen: 21
Número: 2
Pages: 201-218
Type: Article