Customer-Firm Interactions and the Path to Profitability: A Chain-of-Effects Model

  1. Cambra-Fierro, J.
  2. Melero-Polo, I.
  3. Sese, F.J.
  4. van Doorn, J.
Aldizkaria:
Journal of Service Research

ISSN: 1552-7379 1094-6705

Argitalpen urtea: 2018

Alea: 21

Zenbakia: 2

Orrialdeak: 201-218

Mota: Artikulua

DOI: 10.1177/1094670517738369 GOOGLE SCHOLAR