Publicaciones en colaboración con investigadores/as de Instituto Tecnológico y de Estudios Superiores de Monterrey (7)

2019

  1. Investigating the role of customers’ perceptions of employee effort and justice in service recovery: A cross-cultural perspective

    European Journal of Marketing, Vol. 53, Núm. 4, pp. 708-732

  2. The interplay between SME owner-managers and the brand-as-a-person

    Journal of Product and Brand Management, Vol. 28, Núm. 4, pp. 555-572

2017

  1. Success factors in a CRM strategy: technology is not all

    Journal of Strategic Marketing, Vol. 25, Núm. 4, pp. 316-333

2016

  1. Let us listen to the voice of women in management in the twenty-first century: A longitudinal study

    Handbook on Well-Being of Working Women (Springer Netherlands), pp. 541-564