Instituto Tecnológico y de Estudios Superiores de Monterrey -ko ikertzaileekin lankidetzan egindako argitalpenak (7)

2019

  1. Investigating the role of customers’ perceptions of employee effort and justice in service recovery: A cross-cultural perspective

    European Journal of Marketing, Vol. 53, Núm. 4, pp. 708-732

  2. The interplay between SME owner-managers and the brand-as-a-person

    Journal of Product and Brand Management, Vol. 28, Núm. 4, pp. 555-572

2018

  1. Analyzing relationship quality and its contribution to consumer relationship proneness

    Service Business, Vol. 12, Núm. 4, pp. 641-661

  2. Relationship quality as an antecedent of customer relationship proneness: A cross-cultural study between Spain and Mexico

    Journal of Retailing and Consumer Services, Vol. 42, pp. 78-87

2017

  1. Success factors in a CRM strategy: technology is not all

    Journal of Strategic Marketing, Vol. 25, Núm. 4, pp. 316-333

2016

  1. Let us listen to the voice of women in management in the twenty-first century: A longitudinal study

    Handbook on Well-Being of Working Women (Springer Netherlands), pp. 541-564

2012

  1. A qualitative approach to the challenges for women in management: Are they really starting in the 21st century?

    Quality and Quantity, Vol. 46, Núm. 5, pp. 1337-1357