Success factors in a CRM strategy: technology is not all

  1. Cambra-Fierro, J.J.
  2. Centeno, E.
  3. Olavarria, A.
  4. Vazquez-Carrasco, R.
Journal:
Journal of Strategic Marketing

ISSN: 1466-4488,  0965-254X

Year of publication: 2017

Volume: 25

Issue: 4

Pages: 316-333

Type: Article

DOI: 10.1080/0965254X.2016.1148760 GOOGLE SCHOLAR
Data source: Scopus