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Rosario
Vázquez Carrasco
Publications (42) Rosario Vázquez Carrasco publications
2024
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Aprendizaje-servicio como motor del desarrollo de competencias estratégicas clave en marketing
Innovación docente ante una realidad en constante cambio: iniciativas desde la comunicación, la creatividad la legislación y el pensamiento (Dykinson), pp. 883-902
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Service-learning in higher education marketing courses: The use of a marketing plan
Applications of Service Learning in Higher Education (IGI Global), pp. 261-274
2022
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Desarrollo de competencias éticas en la formaciónen Marketing a través de la metodología Aprendizaje Servicio
Marketing y comunicación en ética empresarial. XXIX edición del Congreso EBEN España: libro de actas
2020
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Sustainability and branding in retail: A model of chain of effects
Applied Sciences (Switzerland), Vol. 12, Núm. 14, pp. 1-15
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Sustainability, brand image, reputation and financial value: Manager perceptions in an emerging economy context
Sustainable Development, Vol. 28, Núm. 4, pp. 935-945
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“How does customer perception of salespeople influence the relationship? A study in an emerging economy”
Journal of Retailing and Consumer Services, Vol. 54
2019
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Investigating the role of customers’ perceptions of employee effort and justice in service recovery: A cross-cultural perspective
European Journal of Marketing, Vol. 53, Núm. 4, pp. 708-732
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Relevance of salespeople profiles: an analysis in an emerging economy
Marketing Intelligence and Planning, Vol. 38, Núm. 4, pp. 433-448
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The interplay between SME owner-managers and the brand-as-a-person
Journal of Product and Brand Management, Vol. 28, Núm. 4, pp. 555-572
2018
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Analyzing relationship quality and its contribution to consumer relationship proneness
Service Business, Vol. 12, Núm. 4, pp. 641-661
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Relationship quality as an antecedent of customer relationship proneness: A cross-cultural study between Spain and Mexico
Journal of Retailing and Consumer Services, Vol. 42, pp. 78-87
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Sustainability and business outcomes in the context of SMEs: Comparing family firms vs. non-family firms
Sustainability (Switzerland), Vol. 10, Núm. 11
2017
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Success factors in a CRM strategy: technology is not all
Journal of Strategic Marketing, Vol. 25, Núm. 4, pp. 316-333
2016
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Let us listen to the voice of women in management in the twenty-first century: A longitudinal study
Handbook on Well-Being of Working Women (Springer Netherlands), pp. 541-564
2014
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Factores de éxito de CRM: Un estudio exploratorio en el sector bancario español
Universia Business Review, Núm. 43, pp. 144-167
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The role of frontline employees in customer engagement
Revista española de investigación de marketing, Vol. 18, Núm. 2, pp. 67-77
2013
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Analysis of the moderating role of the gender variable in service recovery processes
Journal of Retailing and Consumer Services, Vol. 20, Núm. 4, pp. 408-418
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Customer engagement: Innovation in non-technical marketing processes
Innovation: Management, Policy and Practice, Vol. 15, Núm. 3, pp. 326-336
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La Tributación local en las daciones en pago de Bienes Inmuebles
Quincena fiscal, Núm. 19, pp. 87-96
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Marketing : fundamentos
contrib.
Pearson Educación